Stop Trying to Fundraise on Social Media
In the years that social media has gained a foothold in the marketplace and a level of respect in the business and nonprofit community, a simple question has lingered for charitable organizations – how...
View ArticleWhen to Spend Money on Social Media
As Facebook changes over time, it is becoming more evident that you have to pay to play. This has been even more dramatically apparent in the last couple of months as their policies have changed. With...
View ArticleGoogle’s Bay Area Impact Challenge – An Amazing Opportunity
This week, Google announced the Bay Area Impact Challenge – a contest for Bay Area nonprofits that will grant $5 million total to the winning entries, including $500,000 grants to four innovative...
View ArticleSpring Cleaning
With the official start of spring behind us, a popular pastime for both households and offices alike is the practice of spring cleaning. From a communications standpoint, spring is a great time to...
View ArticleWeekly Roundup for April 25
Meetings, deadlines, and computer issues, oh my! A busy week for Social Change Consulting culminates with our favorite activity – the sharing of links. Follow our Tumblr for links throughout the week....
View ArticleIncremental Improvements to Your Digital Communications Strategy
Nonprofit time and resources, especially when it comes to digital communications (social media, email marketing, website design, analytics review) can be exceptionally sparse. When considering making...
View ArticleNonprofit Summer Reading
As summer approaches NTEN began a discussion on their message board that discusses the best nonprofit summer reading. While some folks escape work with their summer reading selections, we tend to relax...
View ArticleCall-to-actions in Nonprofit Communication
Who is your intended audience? You should ask yourself this question each time you write social media content or a bulk emailfor your nonprofit organization. Who are you writing to? What do you want...
View ArticleFive Tips for Maximizing the New Facebook Profile
Facebook recently changed the profile page for businesses and nonprofit organizations. While the structure is similar there are a few changes to highlights to ensure that your organization is...
View ArticleSix Tips to Strengthen Your Post-Event Communication
Post-event communication planning is critical to the long-term success of an event. Whether you’re implementing a fundraiser, conference, symposium, or advocacy-related action, building on the momentum...
View ArticleReflections on the Ice Bucket Challenge and “Viral” Fundraisers
The Ice Bucket Challenge. In case you haven’t followed nonprofit or social media news over the last two weeks, individuals are pouring buckets of ice water on themselves. This action has primarily been...
View ArticleA First Hand Account of Fundraising on Social Media
Last year, I started a Fantasy Football league with several of my female friends in an effort to get them more involved in an interest I was passionate about. I sent weekly emails with tips and advice,...
View ArticleBest Practices to Moderate Conversation on Digital Platforms
Content creation and curation can be incredibly time consuming for small and mid-sized nonprofit organizations. In a work environment with time constraints, it can be challenging to carve out time to...
View ArticleTwitter Sources for Keeping up with Nonprofit News
Keeping up with the news in our industry can be time-consuming. I utilize Twitter to keep up to date on nonprofit and technology news, recent trends, and interesting reads. This week, Erin Feldman of...
View ArticleThe Immunity to Change Model
Change is hard. Not exactly a revolutionary statement, but one that is important to consider as you try to embark on a new challenge or program. Both personally and professionally, changing behaviors...
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